Has it occurred to you that 46% of Internet users rely on social media when they intend to make a purchase? Also, when current or potential customers use keywords to find your company, product or service, it is essential that your business show up on the first page of the search results. To do this, a strategic marketing plan needs to be developed that not only combines social media but will also include SEO (search engine optimisation) which will help you take advantage of current marketing trends.

Here are 5 helpful tips for social media and SEO to produce an effective marketing strategy.

  1.     Make sure you increase your social media presence around big holidays and events

At Kiote Services we develop good social media content which is a vital part of marketing your brand. We structure out your social media content with an editorial calendar to deliver new and diverse information to your readers. Developing a clear and concise content during an important holiday season about or for your brand.

  1.    To advertise and increase chances of your brand using targeted messages.

Not every visitor to your site is not at the stage of buying. They may just be site jumping. At Kiote Services we try to engage your audience in identifying their interests and needs, then we create and deliver targeted messages. This will ensure your visitors receive clear pictures and concise information they are looking for about your brand.

  1.     To increase your ranking on Google search platform.

We develop keywords we know customers will use in searching for products or services. This will increase chances of anyone searching for your business, products or services. Allow us at Kiote Services to build key identifiers for your brand as this will help your current and potential customers in their search.

  1.     Post consistent and shareable content.

Search engines consider both the consistency of messaging and social sharing. Active posting, including content and responses, increases engagement and helps to increase rank on search engines. We can create content that engages your visitors and also entices them to share your information with others. We time the frequency of posts to ensure your posts reach your followers at appropriate times. When content is posted at optimal times, followers are more likely to be engaged and share your content via social media channels, which furthers your market reach, drives traffic and helps to convert leads into sales.

  1.     Allows links tie-in of your brand.

We help create opportunities for other companies to endorse your web site by posting your site link on their own.  This creates inbound links and looks good to search engines. Social sharing is a great way to increase inbound links, especially on Facebook and Twitter. We are not only marketing to increase your customer base, but also increasing your followers as well!

Looking for the ideal organisation to get the word out with these functions? Kiote Services is ready to partner with you using the needed skills and know how to integrate social media marketing and SEO into your business practices.


Photo by Harryarts / Freepik

February 21, 2017